I’d like to sell only doors, and to just one cabinet shop, for right now. I build standard, cathedral and arched doors, plywood insert and raised panel doors. Other woodworkers say that my doors’ quality is very good. But how do I market my doors, and how do I go about pricing them? Right now I can produce between 15 and 20 raised panel doors per 9 hour day, in my fairly well equiped shop. They are completely and professionally sanded and ready to finish. Profits can go to capital improvement, if I could just get a beachhead. Can I fill a market niche, given this production capacity? Or am I out-gunned, and just wasting my time?
Thank You for any Advice,
Dave
Replies
Dave,
If you were to Google "cabinet doors" you would find a large number of manufacturers that you would be competing against. Here is the pricing from one manufacturer:
"Flat panel doors are priced at $6.75 sq. ft. and raised panel doors at $8.75 sq. ft. for most of the common wood species (Alder, Oak, Maple, Poplar, Birch, Pine, Hickory, Basswood, etc) and styles. Mitered door styles are priced at $12.75 sq. ft. for most styles and of the same common wood species listed above. A 4.25 sq. ft. pricing minimum applies to all doors. Cabinet doors made from exotic wood species will be priced upon request for the particular wood species..i.e., cherry, walnut, cedar, cypress, sinker pine, hard maple, etc. There is never a design fee, set up fee, or up charge for the different edge, panel, or stile & rail profiles offered."
Don,
Thanks for your help .
Dave
Don,
Thanks for your help.
Dave
You are up against the big boys but there may be a niche in your area with smaller cabinet shops that don't use that many doors so the shipping costs really add up fast. I make drawer boxes for small order jobs with a local cabinet shop for this very reason. Large orders with 30 or 40 drawers the shipping charge is $75.00 and for 6 drawers the shipping cost is $55.00 so I can compete on the small orders as I do not charge for delivery ( both local shops are less than 7 mils from my shop). Also my turn around time is less than one week and the big boys have 3-6 week delivery. Start by contacting local shops and find out what problems they are having and ask about shipping costs and delivery time. In this economy cost is a very important factor. One of my shops is buying a lower quality box from a different big boy source as it is less expensive.
Edited 5/10/2009 9:36 pm ET by mrbird90
Mrbird,
I've considered suppyling only one shop, and offering free delivery, in addition to 7-10 day turn around. There's another mom and pop door maker in my area that serves only one cabinet shop. Thanks for your help.
Dave
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